March 6, 2021

Jif Wants You to Pronounce GIF Correctly (And to Buy Peanut Butter) – Review Geek

Because the beginning of time, the online has endlessly fought about the pronunciation of GIF. Jif, the peanut butter maker, is placing a prevent to all of the arguments by teaming up with Giphy and definitively educating the internet how to pronounce the animated looping image format. And the verdict is that GIFs are pronounced with a gentle g.

Just kidding, you know GIF is pronounced with a really hard g. Don’t feel me? Well, you’re wrong.

Why are Jif and Giphy partnering up now? Two responses: to promote peanut butter and to celebrate National Peanut Butter Lover’s Working day on March 1, 2020. The two firms created a catalog of GIFs (like the a person under) to assistance you notice the pseudo-holiday break.

Jif and Gif peanut butter jars animation
Gif?! Jif?! How is it pronounced???

To mark the occasion, Jif is releasing a specific edition 40oz jar of creamy peanut butter that teaches you the appropriate pronunciation. It is about double the cost of normal peanut butter, but who cares when the company is righting the internet’s wrongs!

The jar’s lid has a unique concept for people of you that slip up and mispronounce GIF: “If you have ever known as a GIF a Jif, we forgive you.”

Peanut butter but with a extravagant wrapper

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